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Why have your own domain?

• Give your business a global identity - There are literally millions of web sites doing business on the web. Stand out from the crowd with a unique online domain.
• Protect your Good business Name - There is only one thing worse than a competitor having a great domain name for their website, and that's is an opportunist competitor owning your net business name.
• An asset to your business - Just as your stock, contents, property and goodwill are valuable to your business, so to, a quality domain name can be an asset to you. Over time your web reputation will be established using a particular domain name, and if you decide to sell your business, this online component will add to the equity of your business.
• Help existing clients find you easily - If you have a web address that looks something like this www.service providor.com/~yourname, it will make the task of existing clients trying to locate you on the internet, considerably more difficult than if you were to own the domain name, www.yourbusiness.com .
• Give printed media a professional look - Looking good in business is very important to managers, and the best look you can have on stationary and printed advertising is your own unique domain name.
• Help your ranking on search engines - Owning a domain name that contains words of key interest to your market will greatly increase your rankings on search engines. For example if your business name was ABC Tool Rentals, you might have www.toolrentals.com . Two words key to this style of business appear in the name and will be the first place an engine looks in its database to answer a user query.
• Your own slice of cyber real estate - There is an incredible demand for good unique domain names. It is important to register your name as soon as possible, because your ideal name may already be gone. Once you have secured your domain name, you can own it forever and have the ideal address for your business on the Internet.
• A good name is remembered - Having only the file name your service provider allocates you, will certainly be forgotten due to the cumbersome, lengthy and unrelated nature of it. Make sure your name is more than a passing memory by having an online identity that says, "Remember Me"...